Partner With 21Red Casino

Join the 21Red affiliate programme and partner with us to grow your revenue in Canada. We welcome publishers, streamers, content creators and marketing partners who want a straightforward, reliable way to monetise traffic and build long-term value. We handle the operational side so you can focus on reaching players in your channels.

Programme purpose

Our affiliate programme is designed to turn quality traffic into consistent revenue while keeping compliance and player safety front of mind. We work with partners who deliver engaged, legal-age Canadian players and who follow local advertising guidelines. We aim to build mutually beneficial relationships that scale over time.

Partnership benefits

Partners get access to a competitive partner offering that balances flexibility and predictability. Benefits include localised landing pages and creatives, flexible commercial models, and a single point of contact to help with campaign setup. We prioritise fast onboarding and clear communication so partners can start promoting quickly and with confidence.

Commission structure

We offer multiple commercial models to suit different publisher types and traffic sources. Options typically include revenue-sharing and performance-based deals, and hybrid arrangements can be considered for high-volume or exclusive partners. Specific terms are negotiated individually so we can match the model to your traffic profile and goals.

Tracking and reporting

Transparent tracking and clear reporting are central to the partnership. We provide tracking links, campaign parameters and a reporting dashboard with detailed player and revenue breakdowns. Reports cover conversions, deposits and activity so you can optimise performance. Discrepancies are handled through a dedicated affiliate team and an agreed reconciliation process.

Marketing tools and support

Partners receive a suite of marketing assets tailored for Canadian audiences, including banners, landing pages and social-ready creatives. We also provide copy guidelines to ensure compliant messaging in each province. Your affiliate manager will help with tag implementation, A/B testing ideas and seasonal campaigns to keep content fresh.

Long-term cooperation

We focus on sustainable, long-term partnerships. That means regular performance reviews, custom commercial offers for scale, and ongoing support for compliance and player care. If you bring steady, quality traffic, we aim to reward that with improved terms and joint promotional opportunities over time.

Get started

If you represent a media site, stream, social channel or marketing network and want to discuss partnership options, contact your affiliate representative and we will outline next steps, compliance requirements and the onboarding timeline.